The Chamber Daily

BSD Launches Phase Two of Birmingham Bonus Bucks Program

BSD Launches Phase Two of Birmingham Bonus Bucks Program
Birmingham Shoppers Show Extreme Support for Businesses during Construction

BIRMINGHAM, MI, April 30, 2018 – When the Old Woodward Reconstruction project began in downtown Birmingham last month, the Birmingham Shopping District launched incentives to encourage the community to shop at and support Birmingham shops and restaurants. One such incentive, the Birmingham Bonus Bucks program, has been so successful that the program maximum ($20,000) was reached within three weeks. Rather than eliminate the program altogether, the BSD has announced it is allocating additional funds toward Phase Two of the Birmingham Bonus Bucks Program, which began at 3 p.m. on Friday, April 27.

“Due to overwhelming support from shoppers and the extreme success of Birmingham Bonus Bucks, we’re pleased to launch a new phase of the program and continue to offer an extra incentive to those who shop in downtown Birmingham during construction,” said Ingrid Tighe, Executive Director of the Birmingham Shopping District.

Details about Phase Two of the Birmingham Bonus Bucks program are as follows:

o $10 in Birmingham Bonus Bucks will be awarded to shoppers for every $100 spent at BSD shops and boutiques, and for every $200 spent at BSD restaurants starting at 3 p.m. on April 27 and until the promotion maximum has been reached.
o Birmingham Bonus Bucks must be redeemed in person at a participating BSD business by July 25.
o Individuals are eligible to earn a maximum of $50 in Birmingham Bonus Bucks each month during the promotional period. Monies from submitted receipts may not be applied or carried over for future BBBs.
o Visit for promotion details and the submission form.

Other incentives offered during construction include the following:

 FREE Two-Hour Valet Parking (then $5 for each additional hour), Monday through Saturday, 10 a.m. – 6 p.m. at four locations:
o North Old Woodward Ave. near Willits
o Henrietta near Maple
o South Old Woodward near Brown
o Hamilton Row near Ferndale

 Birmingham Construction Art Contest
o Local artists are painting and decorating barricades throughout the construction area. Winning art will be selected by public jury.
o Judging will begin May 12 and the public is encouraged to vote on the Birmingham Shopping District’s Facebook page.
o Learn more at

Learn more about these incentives and the Old Woodward Reconstruction Project at, on the Birmingham Shopping District Facebook page and on Twitter and Instagram @BhamShopping.

Established in 1992, the BIRMINGHAM PRINCIPAL SHOPPING DISTRICT is comprised of nearly 300 retailers, including clothing retailers, restaurants, salons & spas, and antique shops. The district is also home to offices and a variety of businesses from financial services to technology-based firms. Located among some of the nation’s most affluent suburbs, Downtown Birmingham is a center for business, social, cultural, and community activities for Birmingham residents and neighboring communities.


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