Michigan-based Planet Fitness area developers, Bryan and Laura Rief, are continuing their expansion with the opening of their newest Detroit area location, located at 6650 Telegraph Road in Bloomfield Township.

“We’re excited about our newest opening in Bloomfield,” said Laura Reif.  “Our mission is to offer anyone and everyone a friendly, non-intimidating atmosphere to exercise at a very affordable price.  The Bloomfield club is 30,000 square feet with two levels and features over 120 pieces of high-quality cardio equipment.   These include treadmills, ellipticals, stair-climbers, arc trainers and stationary bikes.

Planet Fitness also offers a full array of upper and lower body strength machines, a 30-minute express circuit and a 12-minute ab circuit.  A certified fitness trainer is on staff weekdays to assist members with workout programs at no additional charge.   Planet Fitness is open and fully staffed 24 hours, seven days a week.  For more information, please visit www.planetfitness.com or call 248-712-6897.

Planet Fitness is a member of the Birmingham Bloomfield Chamber, a member organization dedicated to promoting the economic development, strengthening the business climate and maintaining the quality of life in Beverly Hills, Bingham Farms, Birmingham, Bloomfield Hills, Bloomfield Township and Franklin.   For more information, please visit www.bbcc.com.

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Photo:   Doug Ashley, Photography by Ashley