BIRMINGHAM, MI, June 25, 2018 – Downtown Birmingham’s newest office tenant will be one of the most recognized brand names in the digital music streaming field.
Spotify USA, Inc. in conjunction with a Birmingham-Bloomfield area real estate broker, announced that they will be occupying office space at 132 N. Old Woodward, the building that has among its tenants, Panera Bread. Spotify will open a regional sale office, anticipated to start with about five to seven employees of the renowned digital music service, a favorite among millennials. Emil Cherkasov, Founder and Principal at Forward Commercial Group of Bloomfield Twp., MI, negotiated the deal to bring Spotify to downtown Birmingham.
“We are excited to have Spotify joining our thriving downtown business and corporate community,” said Joe Valentine, City of Birmingham City Manager. “Spotify’s decision to locate in downtown Birmingham signifies the notion that our downtown is open for business particularly in light of the Old Woodward Reconstruction Project.”
Spotify’s rise to global prominence in the digital streaming arena has been astounding. Founded in Sweden in 2006, Spotify officially launched two years later as a pay for service. However, a $100 million investment helped bring the brand to the U.S. market. In addition, its’ offering of a free music platform service as well as alignment with mobile providers helped fuel their explosive growth. Listeners have access to millions and millions of songs as well as music videos and clips. The fact that Spotify will bring its renowned brand to Birmingham’s office scene is a coup for the City as well as downtown merchants that cater to office workers.
“Whether its office space or retail, downtown Birmingham remains a strong attraction as a destination location for all sorts of businesses,” said Ingrid Tighe, Executive Director of the Birmingham Shopping District (BSD), the business development and business marketing arm of the City. “We look forward to working with Spotify and showing them the amenities and opportunities available to them by locating in downtown Birmingham.”